what makes wild magnolia GREEN . . .
** Wild magnolia albums are made entirely of materials hand-picked to last a lifetime or more. These thoughtfully chosen materials are either made from Recycled Matter, Renewable Fibers, or both.
** Almost all of our production process is Human-powered.
** We keep our printing and binding studio as compact as possible, to consume as few resources as possible.
** Other than making great use of the natural light in our studio, we use Energy-saving Light Bulbs.
** Our assistant binders telecommute from home several days a week to reduce vehicular emissions and traffic.
** We commission Local Artists to assist in parts of our production process, instead of outsourcing; one example being our lovely Linen Slipcovers, handmade by a talented fellow San Franciscan.
** We reuse so much scrap material for packaging, Swatch Books, proofs and testing out new ideas that we only have to take our garbage out once a week!
** We chose Garamond as our company font because it uses less ink than most fonts when printed.
** Our production process is streamlined; almost everything we need to build albums is stocked and at our fingertips, to reduce car trips.
** Although a finished album appears pristine, it takes a bit of mess and a lot of (PH neutral, acid-free) glue to get it that way, and we chose reusable cloth rags over paper towels to clean everything up.